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#1 Skill for Performance Marketers

Become a Tracking & Web Analytics Ninja with India's Top Experts

Join our program if you:

95% of people who enrolled into the program are Experienced Performance Marketers and upskill to become a Measure Marketer!

Cohort starts on July 25th, 2024. Limited seats!

Measurement and Tracking Course

25+ Extensive Modules in 2 Months
including Server Side Tagging

Use JavaScript to send events and master Facebook Pixel, Conversion Tracking implementation. The Real Power of Paid Ads lies in its Tracking & Measurement. Use Pixels and send Events with Event Parameters to create laser targeted campaigns and drive higher conversion rates

The Most Indepth Measurement & Tracking Program

  • What is Web Analytics?
  • Understanding The Web Analytics Process
  • What is Conversion Tracking?
  • Importance of Web Analytics in Online Business
  • What are The Popular Web Analytics Tools?
  • How does It help to Measure A Business?
  • What is Google Tag Manager?
  • Why We should Use Google Tag Manager?
  • What is Tag, Triggers and Variables?
  • What is DataLayer and How to Enable DataLayer in Different CMS?
  • CMS (WordPress, shopify, BigCommerce, Wix, Squarespace, Laravel)
  • How to Collect Data from DataLayer?
  • Discussion about All Type of Triggers and Variables
  • Account Overview of Google Analytics 4 (GA4)
  • What are property and Data Stream?
  • What is Google Tag?
  • What are Enhanced Measurement events?
  • Understanding Recommended and Custom Events
  • Understanding of GA4 Schema
  • Google Analytics 4 Configuration: (page_view) – Event Setup
  • view_item – Event Setup with Dynamic Value
  • add_to_cart – Event Setup with Dynamic Value
  • begin_checkout – Event Setup with Dynamic Value
  • purchase – Event Setup with Dynamic Value
  • Lead Form, SignUp , Login, Site Search Tracking
  • Form Type (Contact Form 7, Gravity Form, Calendly, Hubspot, Ninja, Ajax Form)
  • Lead Event Double Fire Prevention
  • Thank You Pop-up Tracking with Element Visibility
  • iFrame Form Tracking
  • Cross Domain Tracking
  • What is Facebook Pixel?
  • How to Implement Facebook Pixel into Website with GTM?
  • E-Commerce Events (PageView, ViewContent, AddToCart, InitiateCheckout & Purchase with Dynamic Value
  • Facebook Custom Events (ScrollDepth, Outbound Link Click & Many More)
  • Facebook Lead, Schedule, Subscribe, Search Events Tracking
  • What is First-Party & Third-Party Cookies
  • IOS 14.5 Updates, ITP’s, Ads blocker, browser settings & How It Impacts
  • Difference between Client Side & Server Side
  • Server Side Tracking Platforms (Stape.io and Google Cloud)
  • How to Configure Server for Server Side Tracking?
  • Setup Custom Domain for 1st Party Cookie Base Tracking
  • How to Extend Cookie Life
  • PageView – Event Setup with Deduplication
  • ViewContent – Event Setup with Deduplication
  • AddToCart – Event Setup with Deduplication
  • InitiateCheckout – Event Setup with Deduplication
  • Purchase – Event Setup with Deduplication
  • Facebook Custom Events Setup with Deduplication
  • How Does Facebook Event Match Quality Works?
  • Sending Advanced Matching Parameters for Better Event Match Quality Score
  • page_view – Event Setup
  • view_item – Event Setup
  • add_to_cart – Event Setup
  • begin_checkout – Event Setup
  • purchase – Event Setup
  • Various Custom Events Setup
  • Google Ads Conversion Tracking with Enhanced – Purchase
  • Google Ads Conversion Tracking – Add To Cart
  • Google Ads Conversion Tracking – Begin Checkout
  • Google Ads Conversion Tracking – Lead
  • Google Ads Remarketing Tag Setup
  • Google Ads Dynamic Remarketing Tag Setup
  • Google Ads Call Conversion Tracking
  • Android App Installation Tracking
  • Setup Connection between Google Analytics 4 & Google Ads
  • Goals Import from Google Analytics 4 to Google Ads
  • How To Enable DataLayer in a Shopify Recommended Way
  • Page View – Event Setup
  • View Item – Event Setup
  • Add To Cart – Event Setup
  • Begin Checkout – Event Setup
  • Add Contact Info Submitted – Event Setup
  • Add Address Info Submitted – Event Setup
  • Add Shipping Info Submitted – Event Setup
  • Add Payment Info Submitted – Event Setup
  • Purchase – Event Setup
  • How To Get Checkout Page User Journey Events
  • How to Setup All Events Using Only Two Tags
  • Cookie Consent Banner Setup for GDPR and CCPA Compliance Issue
  • Facebook Ads Offline Conversion Tracking
  • Google Ads Offline Conversion Tracking
  • What is DOM?
  • How this DOM Work?
  • Whats are the DOM Elements?
  • How this DOM Elements Works in a Browser?
  • What is “for Loop”?
  • What is “If Else Statement”?
  • What is JavaScript Variables?
  • Concept of Object in Javascript?
  • Concept of Array in Javascript?
  • How to Scrap Data from DOM Using Custom JavaScript?
  • How to Change data Structure with According to Facebook & GA4 Schema?
  • How to Push Events into the dataLayer with Dynamic Event Parameters Value
  • How to Track Dynamic Value from Form Filed Using Custom JavaScript?
  • How to Pass Dynamic Value from One Page to Another Using Page URL?
  • How to Pass Dynamic Value From One Page to Another Using LocalStorage and SessionStorage
  • How to Listen to Any Event in the DOM Using Custom JavaScript?
  • page_view – Event Push to DataLayer Using Custom JavaScript
  • view_item – Event Push to DataLayer Using Custom JavaScript
  • add_to_cart – Event Push to DataLayer Using Custom JavaScript
  • begin_checkout – Event Push to DataLayer Using Custom JavaScript
  • purchase – Event Push to DataLayer Using Custom JavaScript
  • Page View – Event for All Pages
  • View Content – with Event Deduplication
  • Add To Cart – with Event Deduplication
  • Initiate Checkout – with Event Deduplication
  • Place an order – with Event Deduplication
  • PageView – with Event Deduplication
  • Add To Cart – with Event Deduplication
  • Checkout – with Event Deduplication
  • Lead – with Event Deduplication
  • Page View – Event for All Pages
  • View Content – with Event Deduplication
  • Add To Cart – with Event Deduplication
  • Begin Checkout – with Event Deduplication
  • Purchase – with Event Deduplication
  • Page View Event for All Pages
  • View Content – Event Tracking
  • Add To Cart – Event Tracking
  • Begin Checkout – Event Tracking
  • Purchase – Event Tracking
  • Page View Event for All Pages
  • View Content – Event Tracking
  • Add To Cart – Event Tracking
  • Begin Checkout – Event Tracking
  • Purchase – Event Tracking
  • UTM Tracking In Google Analytics 4
  • Report Snapshot in Google Analytics 4
  • Real-Time Report in Google Analytics 4
  • Acquisition Report in Google Analytics 4
  • Engagement Report in Google Analytics 4
  • Monetisation Report in Google Analytics 4
  • Retention Report in Google Analytics 4
  • Demographic Report in Google Analytics 4
  • Free-Form Report in Google Analytics 4
  • Funnel Exploration Report in Google Analytics 4
  • Path Exploration Report in Google Analytics 4
  • Segment Overlap Google in Analytics 4
  • Cohort Exploration Report in Google Analytics 4
  • User Explorer Report in Google Analytics 4
  • User Lifetime Report in Google Analytics 4
  • What are Custom Dimension & Metrics in Google Analytics 4?
  • How to Create Custom Audience for Google Ads Remarketing in GA4?
  • Understanding of GA4 Attribution Models & Their Comparison
  • How to Analyze Conversion Path?
  • Gig Competition Research for Different Category into Fiverr Marketplace
  • Keyword Research for SEO Friendly GIG
  • How to Create & Optimize Upwork Profile with 100% Profile Completion?
  • How to Write a Winning Job Proposal?
  • How to Determine Spamming Buyer?
  • Different Techniques to Get Clients from Out of Marketplace
  • Fiverr & Upwork Tips from Top Rated Sellers
  • How to Arrange Meeting with Marketplace Buyer
  • How to Make a Winning Job Proposal Quote for High Service fee?
  • How to Upsell Your Other Services to Clients?

The Most Essential Skill for Paid Advertising Success,
Say 'YES' to Measure Marketing

Measurement is the Heart of marketing. You can only market what you can measure.
Our program equips you with foolproof tracking and measurement solutions, covering data collection and data modeling. Gain the real skills to make informed decisions with accurate insights.

Key Benefits:

Who Should Attend:

Program Fees:

Rs. 15,999/- Rs. 32,000/-

(US $350 for International Students)

This program includes:​

Training 5 or more from agency?​

Master the Measurement Tools

Learn Google Analytics, Google Tag Manager, FB Pixel, FB CAPI, JavaScript, Server Side Tagging

Web Analytics & Attribution

Google Analytics

we use GA4 for tracking traffic sources and user behaviour to measure campaign performance and understand the real ROI of different marketing channels. we also create attribution models that help you make informed decisions and drive business growth.

Tag Management & Monitoring

Google Tag Manager

Now you can access critical data from multiple tools and platforms with ease. We use gtm to ensure secure, flexible, and hassle-free deployment and management of analytics and marketing tags.

Data Visualization & Custom Reports

Google Data Studio

Google Data Studio is a powerful tool That allows you to visualize and rule Out complex data sets with ease And make insights flow like a breeze. You can create Customized dashboards that resonate With your brand’s unique needs and goals And track performance to achieve your roles

Data Transformation & Warehousing

Google Big Query Essentials

We use Google’s fully managed, petabyte-scale data warehouse to efficiently combine and process all your online and offline data to provide you with advanced capabilities in data processing, transformation, analysis, machine learning, and reporting.

Meta Pixel Integration & Optimization.

Meta Pixel

Without the Facebook pixel installed on your website, your targeting efforts will be challenging and ineffective. The true strength of Facebook Ads lies in its ability to track, optimize, and target using the Facebook Pixel – a crucial tool that unlocks the full potential of Facebook Ads.

Javascript for Marketers

Essential JavaScript

JavaScript is often the first language taught by self- coders and developers who aspire to learn and build applications. JavaScript is the most useful programming language for a web analyst. 

Fix Tracking & Measurement,
before Running Any Paid Campaigns

Identify what works: Measuring and tracking data allows marketers to identify which campaigns and tactics are producing the desired results, helping them to focus on what works and eliminate what doesn't.

Optimizing campaigns: By analyzing data, marketers can gain a deeper understanding of their target audience and optimize their campaigns accordingly, resulting in improved engagement & conversions.

Learn to Solve Industry Challenges
with Advanced Marketing Analytics

Server-Side Tagging

learn to overcome the issue of ad blockers and increase the data accuracy by moving your data collection to first party context using server side tagging. Learn to Implement FB Conversions API

Learn performance optimization

Google Ads - Enhanced Conv.

Tracking is the heart of successful optimization. Learn to collect all the important data points to scale campaigns. Understand you don’t need more data, instead better data.

Learn tracking & measurement

GA4 - Enhanced eCommerce

Learn to implement enhanced eCommerce tracking for WooCommerce, Shopify or any custom eCommerce website. Implementing enhanced eCommerce tracking is critical for any ecommerce marketing success

Learn performance optimization

FB Pixel - Event Match Quality

You can’t become an effective FB Ads Expert without FB Pixel. FB Pixel is no more a choice today, it’s a necessity for all marketers in 2024. Its the difference between running a successful & unsuccessful campaigns.

Learn tracking & measurement

STUDENT REVIEWS

Review’s Of Students

Our team takes a collaborative approach, working to closely with you to understand your business objectives, conversion tracking goals and then simplify the tracking solutions align your vision.

I can recommend Measure marketer courses enough. The platform is user-friendly, and the courses are well-structured. The interactive elements made learning enjoyable, and I appreciate the real-world applications covered in the lessons.”

 

Naresh Chandra


JavaScript exceeded my expectations. The instructors were passionate about the subject matter, and the course materials were top-notch. The practical exercises helped me grasp complex concepts, and I’ve seen a significant improvement in my skills.

 

Namratha K.

“The support from Measure Marketer was outstanding. Whenever I had questions, the responsive team was always available for help. This level of support, coupled with the high-quality content, made my learning experience truly exceptional.”

Rakesh

Segmenting is Key to Ads Success

Pixels are the Heart of Paid Ads

If you’re curious what all the fuss is about Facebook Pixel and if it’s actually going to help you drive results, increase your client’s marketing budget, and/or demystify the customer’s path to purchase with Facebook Funnels and Google Analytics.

You feel like other Performance marketers and agencies know something you don’t when it comes to Pixel?

You’ve already set up Facebook Pixel but you’re not sure if you took the proper steps.
You haven’t yet set up Facebook Pixel and you want to ensure everything is in tip-top shape moving forward.

10X Effective FB Campaigns & ROI

Play the Real game of Paid Ads

You can’t become an effective FB Ads Expert without FB Pixel. FB Pixel is no more a choice today, it’s a necessity for all marketers in 2024. It becomes the difference between running a successful and unsuccessful campaigns.

Learn Tips, Tricks and Best Practices for implementing Pixel to Boost Conversions.Most Facebook Campaigns fail since they don’t utilize pixel in their strategy. Learn standard events, custom events, custom parameters, custom conversions and many more.

Unlock the power of data-driven marketing and stay ahead in today’s competitive landscape.

Tracking & Web Analytics Course covers JavaScript, DOM Scraping & CSS Selectors

Underperforming? Not Getting the Desired Results? Don't Worry!! Master skills like a 10+ experienced digital marketer.

Facebook pixel, it’s a small snippet of code Facebook provides in your ad account that should be placed between the HEAD tags of every page of your website. Facebook tracks the actions of visitors on your website with Pixel and help you in optimizing campaigns

Once it’s there on the website, Magic can Happen. Without it, No Magic. 

Program Fees:

Rs. 15,999/- Rs. 32,000/-

(US $350 for International Students)

This program includes:​

Training 5 or more from agency?​

Get Certified!

Train with the best

MEET THE EXPERTS

Prashanth Reniguntla

Founder | Developer & Measurement Expert

Rahi Masum Reja

Measurement & Tracking Expert | Full Stack Developer

Rajeshwar muthyal

Founder | Marketing Expert