Master Tracking & Measurement Skills with
India's Top Experts

Our program has helped experienced Performance Marketers and freelancers achieve: ​

Modules: 28+ Adv. Tracking & Measurement for Performance Marketers
Duration: 8 Weeks
Next Cohort: July 28th, 2025

"3,000+ marketers trusted us to change their performance marketing career."

3,000+ Performance Marketers from various organizations have benefited from our advanced program on Measurement & Tracking.

3,000+ Performance Marketers from various organizations have benefited from our advanced program on Measurement & Tracking.

Your Mentor

Hi, I’m Prashanth Joel Reniguntala, a Measurement and Tracking Expert specializing in advanced analytics and high-end tracking implementations.

With over 14+ years of experience in Google Analytics, Meta Pixel, Google Ads Tracking, and other marketing platforms - and 6+ years in complex Google Tag Manager implementations - I’ve built a reputation for delivering precise, actionable insights through expert data collection and tracking strategies.

Course Curriculum

Here is the list of topics that you will learn in this course. Lessons are practical and you will practice some lessons on a sandbox website (that the course provides).

Module – 01: Basic Discussion of Web Analytics
  • What is Web Analytics?
  • Understanding The Web Analytics Process
  • What is Conversion Tracking?
  • Importance of Web Analytics in Online Business
  • What are The Popular Web Analytics Tools?
  • How does it help to Measure A Business?
Module – 02: Understanding of Google Tag Manager
  • What is Google Tag Manager?
  • Why we should Use Google Tag Manager?
  • What is Tag, Triggers and Variables?
  • What is DataLayer and How to Enable DataLayer in Different CMS?
  • CMS (WordPress, shopify, BigCommerce, Wix, Squarespace, Laravel)
  • How to Collect Data from DataLayer?
  • Discussion about All Type of Triggers and Variables
Module – 03: Understanding of Google Analytics 4 (GA4)
  • Account Overview of Google Analytics 4 (GA4)
  • What are property and Data Stream?
  • What is Google Tag?
  • What are Enhanced Measurement events?
  • Understanding Recommended and Custom Events
  • What is Web Analytics?
  • Understanding The Web Analytics Process
  • What is Conversion Tracking?
  • Importance of Web Analytics in Online Business
  • What are The Popular Web Analytics Tools?
  • How does it help to Measure A Business?
  • What is Google Tag Manager?
  • Why we should Use Google Tag Manager?
  • What is Tag, Triggers and Variables?
  • What is DataLayer and How to Enable DataLayer in Different CMS?
  • CMS (WordPress, shopify, BigCommerce, Wix, Squarespace, Laravel)
  • How to Collect Data from DataLayer?
  • Discussion about All Type of Triggers and Variables

A Preview from the Program

Module – 04: Google Analytics 4 (GA4) For E-Commerce
  • Understanding of GA4 Schema
  • Google Analytics 4 Configuration: (page_view) – Event Setup
  • view_item – Event Setup with Dynamic Value
  • add_to_cart – Event Setup with Dynamic Value
  • begin_checkout – Event Setup with Dynamic Value
  • purchase – Event Setup with Dynamic Value

 

Module – 05: Google Analytics 4 (GA4) For Service Base Website
  • Lead Form, SignUp , Login, Site Search Tracking
  • Form Type (Contact Form 7, Gravity Form, Calendly, Hubspot, Ninja, Ajax Form)
  • Lead Event Double Fire Prevention
  • Thank You Pop-up Tracking with Element Visibility
  • iFrame Form Tracking
  • Cross Domain Tracking

 

Module – 06: Facebook Pixel Web Events Tracking
  • What is Facebook Pixel?
  • How to Implement Facebook Pixel into Website with GTM?
  • E-Commerce Events (PageView, ViewContent, AddToCart, InitiateCheckout & Purchase with Dynamic Value
  • Facebook Custom Events (ScrollDepth, Outbound Link Click & Many More)
  • Facebook Lead, Schedule, Subscribe, Search Events Tracking

 

Module – 07: Understanding of Server-Side Tracking
  • What is First-Party & Third-Party Cookies
  • IOS 5 Updates, ITP’s, Ads blocker, browser settings & How It Impacts
  • Difference between Client Side & Server Side
  • Server Side Tracking Platforms (Stape.io and Google Cloud)
  • How to Configure Server for Server Side Tracking?
  • Setup Custom Domain for 1st Party Cookie Base Tracking
  • How to Extend Cookie Life

 

Module – 08: Facebook Conversion API Setup
  • PageView – Event Setup with Deduplication
  • ViewContent – Event Setup with Deduplication
  • AddToCart – Event Setup with Deduplication
  • InitiateCheckout – Event Setup with Deduplication
  • Purchase – Event Setup with Deduplication
  • Facebook Custom Events Setup with Deduplication
  • How Does Facebook Event Match Quality Works?
  • Sending Advanced Matching Parameters for Better Event Match Quality Score

 

Module – 09: Google Analytics 4 (GA4) Server-Side Tracking Setup
  • page_view – Event Setup
  • view_item – Event Setup
  • add_to_cart – Event Setup
  • begin_checkout – Event Setup
  • purchase – Event Setup
  • Various Custom Events Setup

 

Module – 10: Google Ads Conversion Tracking With Server Side
  • Google Ads Conversion Tracking with Enhanced – Purchase
  • Google Ads Conversion Tracking – Add To Cart
  • Google Ads Conversion Tracking – Begin Checkout
  • Google Ads Conversion Tracking – Lead
  • Google Ads Remarketing Tag Setup
  • Google Ads Dynamic Remarketing Tag Setup
  • Google Ads Call Conversion Tracking
  • Android App Installation Tracking
  • Setup Connection between Google Analytics 4 & Google Ads
  • Goals Import from Google Analytics 4 to Google Ads

 

Module – 11: Facebook Conversion API and GA4 Server Side Tracking For Shopify
  • How To Enable DataLayer in a Shopify Recommended Way
  • Page View – Event Setup
  • View Item – Event Setup
  • Add To Cart – Event Setup
  • Begin Checkout – Event Setup
  • Add Contact Info Submitted – Event Setup
  • Add Address Info Submitted – Event Setup
  • Add Shipping Info Submitted – Event Setup
  • Add Payment Info Submitted – Event Setup
  • Purchase – Event Setup
  • How To Get Checkout Page User Journey Events
  • How to Setup All Events Using Only Two Tags

 

Module – 12: Cookie Consent Banner Setup
  • Cookie Consent Banner Setup for GDPR and CCPA Compliance Issue

 

Module – 13: Offline Conversion Tracking
  • Facebook Ads Offline Conversion Tracking
  • Google Ads Offline Conversion Tracking

 

Module – 14: Custom JavaScript For Digital Marketer
  • What is DOM?
  • How this DOM Work?
  • Whats are the DOM Elements?
  • How this DOM Elements Works in a Browser?
  • What is “for Loop”?
  • What is “If Else Statement”?
  • What is JavaScript Variables?
  • Concept of Object in Javascript?
  • Concept of Array in Javascript?
  • How to Scrap Data from DOM Using Custom JavaScript?
  • How to Change data Structure with According to Facebook & GA4 Schema?
  • How to Push Events into the dataLayer with Dynamic Event Parameters Value
  • How to Track Dynamic Value from Form Filed Using Custom JavaScript?
  • How to Pass Dynamic Value from One Page to Another Using Page URL?
  • How to Pass Dynamic Value From One Page to Another Using LocalStorage and SessionStorage
  • How to Listen to Any Event in the DOM Using Custom JavaScript?

 

Module-15-17: How To Enable DataLayer Using Custom JavaScript For Custom Made Website Where DataLayer Is Not Present.
  • page_view – Event Push to DataLayer Using Custom JavaScript
  • view_item – Event Push to DataLayer Using Custom JavaScript
  • add_to_cart – Event Push to DataLayer Using Custom JavaScript
  • begin_checkout – Event Push to DataLayer Using Custom JavaScript
  • purchase – Event Push to DataLayer Using Custom JavaScript

 

Module – 18: TikTok Pixel & Conversion API
  • Page View – Event for All Pages
  • View Content – with Event Deduplication
  • Add To Cart – with Event Deduplication
  • Initiate Checkout – with Event Deduplication
  • Place an order – with Event Deduplication

 

Module – 19: Pinterest Pixel & Conversion API
  • PageView – with Event Deduplication
  • Add To Cart – with Event Deduplication
  • Checkout – with Event Deduplication
  • Lead – with Event Deduplication

 

Module – 20: Snap Pixel & Conversion API
  • Page View – Event for All Pages
  • View Content – with Event Deduplication
  • Add To Cart – with Event Deduplication
  • Begin Checkout – with Event Deduplication
  • Purchase – with Event Deduplication

 

Module – 21: Bing Ads Conversion Tracking
  • Page View Event for All Pages
  • View Content – Event Tracking
  • Add To Cart – Event Tracking
  • Begin Checkout – Event Tracking
  • Purchase – Event Tracking

 

Module – 22: Linkedin Ads Conversion Tracking
  • Page View Event for All Pages
  • View Content – Event Tracking
  • Add To Cart – Event Tracking
  • Begin Checkout – Event Tracking
  • Purchase – Event Tracking

 

Module – 23: Standard Reports In Google Analytics 4 (GA4) Dashboard
  • UTM Tracking In Google Analytics 4
  • Report Snapshot in Google Analytics 4
  • Real-Time Report in Google Analytics 4
  • Acquisition Report in Google Analytics 4
  • Engagement Report in Google Analytics 4
  • Monetisation Report in Google Analytics 4
  • Retention Report in Google Analytics 4
  • Demographic Report in Google Analytics 4

 

Module – 24: Custom Reports Generated In GA4 For Business Decision
  • Free-Form Report in Google Analytics 4
  • Funnel Exploration Report in Google Analytics 4
  • Path Exploration Report in Google Analytics 4
  • Segment Overlap Google in Analytics 4
  • Cohort Exploration Report in Google Analytics 4
  • User Explorer Report in Google Analytics 4

 

Module – 25: Custom Dimension & Metrics
  • What are Custom Dimension & Metrics in Google Analytics 4?
  • How to Create Custom Audience for Google Ads Remarketing in GA4?
  • Understanding of GA4 Attribution Models & Their Comparison
  • How to Analyze Conversion Path?

 

Module – 26: Android & IOS App Tracking
  • Basic Understanding of Android/IOS
  • Different Technologies used to build Android/ IOS
  • Basic understanding of
  • How to create an account on
  • How to create a project on
  • How to connect your Android/IOS app to your Firebase
  • How to send data to Ga4 from your
  • How to enable debug mode so that we can see events in the debug view.

 

Module – 27: Send Data To Facebook
  • How to Create Facebook developer account
  • How to create an app in your developer
  • How to connect your app to the business manager account
  • How to install Facebook SDK into your app
  • How to track events in your app and send data to
  • Debug events in facebook

Confident tracking starts here, from Pixels to Analytics.

I came in as a complete beginner.

"this program was exactly what I needed. It’s definitely challenging, but never overwhelming. The instructors start from the ground up - covering the fundamentals first and gradually moving into advanced use cases. Each module includes practical exercises that let you apply what you've learned right away. I’ve already started using the course material to build Custom JavaScript Variables and improve client tracking setups. Now, I feel much more confident speaking with developers, and I’m ready to take on tracking projects that I wouldn’t have dared to touch before. If you're serious about growing as a technical marketer or web analyst, this program is a game-changer."

Why learn Tracking & Measurement?

Without data, you’re guessing. Tracking helps you understand what’s working and what’s not, so you can make smarter marketing and business decisions. When you know which ads, pages, or channels are converting, you can double down on what’s profitable – and stop wasting money on what isn’t. Platforms like Meta, Google, LinkedIn, and others rely on accurate tracking signals to optimize ad delivery.

Better tracking = better targeting = better results

The goal of this course is to make you confident in solving real-world tracking problems – without depending on someone else every time.

By learning Tracking & Measurement, you will:
  • Clearly understand how platforms like Google, Meta, LinkedIn, and more collect and use data

  • Be able to set up and debug pixels, tags, and conversions across tools

  • Confidently track key user actions like leads, purchases, or form submissions

  • Send accurate data that helps ad platforms optimize better

  • Troubleshoot and fix broken tracking without relying fully on developers

Podcast with Umar Taskir – UT Digital Media

A course that's live, up-to-date, engaging, with real time support

This sounds like a very low bar for an online course, right? But apparently, many tracking courses in the market struggle with that.

Things are different at Measure Marketer. This course is:
  • LIVE

  • Regularly updated
  • Filled with practical lessons + you will apply them on a sandbox website
  • Enriched with exercises where you can practice and learn it even better
  • With easy-to-understand explanations of complex concepts
  • With a clear step-by-step process (not just filled with random tutorials)
  • With support from the instructor and his team
  • With lifetime access (no deadlines and expiration dates)
  • Taught by India’s top tracking expert

Enroll before July 28' 2025 & get FREE Bonus

Bonus 1:
Google Analytics 4

  • 50+ Pre-recorded Lessons – Learn GA4 step-by-step with real-world use cases.

  • Event-Based Tracking – Set up custom events to capture key user actions.

  • GA4 + GTM Integration – Track everything efficiently without touching website code.

  • Enhanced Ecommerce Tracking – Measure product views, add-to-carts, purchases, and more.

  • Custom Reports & Insights – Build advanced reports to analyze user behavior and performance.

  • Debugging & Validation – Ensure accurate tracking with GA4’s built-in tools.

Bonus 2:
Google Tag Manager

  • 12+ Premium Pre-recorded Videos – Learn GTM step-by-step with expert content.

  • Centralized Tag Management – Control all tags from one dashboard, no coding needed.

  • Quick Tag Deployment – Add or update tags without developer help.

  • Triggers & Data Layer – Fire tags based on user actions and site data.

  • Better Site Performance – Boost speed by managing tags smartly.

  • Debug & Test – Preview and fix tag issues before going live.

Bonus 3:
Facebook Pixel Course

  • 60+ Premium Pre-recorded Videos – Master Facebook Pixel with step-by-step video lessons.

  • Install & Configure Pixel – Learn the right way to set up and validate your Pixel.

  • Track Events & Optimize Ads – Capture key actions to boost ad performance.

  • Use Pixel with GTM – Track forms, clicks, purchases—no dev needed.

  • Deep-Dive Training – Stay ahead with advanced, no-fluff Pixel strategies.

Bonus 4:
Server-Side Tagging

  • 12+ Pre-recorded Lessons

  • Boost Page Speed & Privacy – Shift tracking server-side for faster load times and better data control.

  • Server-Side GTM Setup – Set up GTM server container on your own custom domain.

  • Reliable Data Collection – Reduce data loss from ad blockers and browser restrictions.

  • Real-World Use Cases – Implement server-side tracking with hands-on projects and scenarios.

Available for Free without Purchase!
ReGex for Marketers

  • 30+ Pre-recorded Lessons – Learn Regex from scratch with easy-to-follow videos.

  • Match Any Pattern – Master matching emails, UTMs, SKUs, and complex strings.

  • Power Up GTM & GA4 – Use Regex in triggers, filters, and data layers for precision.

  • Next-Level Setup – Regex is the key to moving from good to great tracking.

  • Real-World Use Cases – Practice with hands-on examples tailored for marketers and analysts.

Five stars don't do this program justice!

"The real-world examples helped me apply what I learned immediately, even on small client projects. You don’t need to finish the whole course to start seeing results. The way concepts around GTM, tracking, and measurement are explained—with total clarity and from a beginner’s perspective—is unmatched. I’ve tried multiple courses over the years, but nothing has made things this clear and actionable. Everything is thoughtfully structured, paced just right, and packed with value. 100% worth it!"

– John Paul, Tracking Expert

Frequently Asked Questions

Who is this program for?

This program is ideal for performance marketers, media buyers, freelancers, agency owners, or marketing teams who want to master tracking, attribution, and analytics to improve campaign performance and client results.

No prior coding knowledge is required. While we do touch upon data layers and scripts like FB Pixel and GTM, we explain everything in a simplified, actionable way.

We cover essential tracking tools like:

Facebook Pixel
Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Google Ads Conversion Tracking
Enhanced Conversions
LinkedIn, Pinterest, Snapchat Tracking
Shopify & WooCommerce tracking setups

This is a LIVE Session. This ensures clarity, flexibility, and hands-on support as you implement tracking setups.

Yes, you get lifetime access to the recordings, templates, tracking checklists, and future updates — so you can revisit or re-implement as needed.

Absolutely! We offer dedicated support through live sessions, community groups, and 1:1 consultation (depending on your plan) to guide you with implementation.

This course starts when you enroll in it and takes 2 months! It is a completely LIVE online course

Yes, you’ll receive a certificate upon successful completion, which you can showcase in your portfolio or LinkedIn profile.

30-day money-back guarantee*

Till date, not a single participant has ever asked for a refund—because this program works when you do. If you don’t feel more confident and capable in your tracking skills by the end of the course, we’ll move you into the next batch at no extra cost—so you get more time and support to implement what you've learned.