Modules: 28+ Adv. Tracking & Measurement for Performance Marketers
Duration: 8 Weeks
Next Cohort: July 7th, 2025
Podcast with Umar Taskir – UT Digital Media
Without data, you’re guessing. Tracking helps you understand what’s working and what’s not, so you can make smarter marketing and business decisions. When you know which ads, pages, or channels are converting, you can double down on what’s profitable – and stop wasting money on what isn’t. Platforms like Meta, Google, LinkedIn, and others rely on accurate tracking signals to optimize ad delivery.
The goal of this course is to make you confident in solving real-world tracking problems – without depending on someone else every time.
Clearly understand how platforms like Google, Meta, LinkedIn, and more collect and use data
Be able to set up and debug pixels, tags, and conversions across tools
Confidently track key user actions like leads, purchases, or form submissions
Send accurate data that helps ad platforms optimize better
Troubleshoot and fix broken tracking without relying fully on developers
Hi, I’m Prashanth Joel Reniguntala, a Measurement and Tracking Expert specializing in advanced analytics and high-end tracking implementations.
With over 14+ years of experience in Google Analytics, Meta Pixel, Google Ads Tracking, and other marketing platforms - and 6+ years in complex Google Tag Manager implementations - I’ve built a reputation for delivering precise, actionable insights through expert data collection and tracking strategies.
The course structure follows a simple but effective approach : you’ll learn key tracking and measurement concepts LIVE, then instantly apply them in real-world platforms like GTM, GA4, and Meta Events Manager. As you go, we build your skills step-by-step learn a concept, apply it, and repeat.
Rinse and repeat. That way, you will learn the topics better (and faster).
Each module typically ends with two key components:
“How to implement solid tracking” using tools like GTM, GA4, and Pixels
“Practice Exercises” where you implement what you’ve learned, then compare your work to expert solutions.
Even if you complete just the first few modules, you’ll start seeing a real boost in your tracking and measurement skills. And because we begin from the fundamentals, you don’t need any technical background to get started.
This sounds like a very low bar for an online course, right? But apparently, many tracking courses in the market struggle with that.
There are many real-world examples where AI created tracking setups that looked perfect but failed silently. This course helps you avoid those costly mistakes.
You should not blindly trust everything it says. You should verify. But how can you verify AI-generated code if you don’t know how to write code?
I am NOT saying that you must become a JavaScript expert. I am saying that you should know JS well enough to read code snippets, verify them, and, if needed, modify them.
I google code examples and use AI. Many developers do that, too. But when I find some code, I know how to modify and adapt it to my needs. After this course, you will, too.
3000+ Performance Marketers from various organizations have benefited from our advanced program on Measurement & Tracking.
3000+ Performance Marketers from various organizations have benefited from our advanced program on Measurement & Tracking.
"The real-world examples helped me apply what I learned immediately, even on small client projects. You don’t need to finish the whole course to start seeing results. The way concepts around GTM, tracking, and measurement are explained—with total clarity and from a beginner’s perspective—is unmatched. I’ve tried multiple courses over the years, but nothing has made things this clear and actionable. Everything is thoughtfully structured, paced just right, and packed with value. 100% worth it!"
– John Paul, Tracking Expert
Get access to LIVE sessions that walk you through a step-by-step process to master the foundations of tracking. From setting up tags to configuring advanced events, you'll learn how to measure what truly matters—fast.
Learn by implementation videos focused on Facebook Pixel, Google Tag Manager, GA4, and more. Each week comes with real use cases so you can apply what you learn to live projects—no fluff, just action.
You’ll get hands-on practice in a safe testing environment with guided exercises. Whether it's testing custom events, debugging tag issues, or validating data layers—this course ensures you're confident before touching a client or business site.
Get ongoing access to all current and future modules, so you're never left behind when platforms like GA4 or Facebook Ads change their rules. We continuously update the content to reflect the latest tracking best practices.
Till date, not a single participant has ever asked for a refund—because this program works when you do. If you don’t feel more confident and capable in your tracking skills by the end of the course, we’ll move you into the next batch at no extra cost—so you get more time and support to implement what you've learned.
"this program was exactly what I needed. It’s definitely challenging, but never overwhelming. The instructors start from the ground up - covering the fundamentals first and gradually moving into advanced use cases. Each module includes practical exercises that let you apply what you've learned right away. I’ve already started using the course material to build Custom JavaScript Variables and improve client tracking setups. Now, I feel much more confident speaking with developers, and I’m ready to take on tracking projects that I wouldn’t have dared to touch before. If you're serious about growing as a technical marketer or web analyst, this program is a game-changer."
This course is for those who are experienced Google Tag Manager users and want to take their skills to the next level.
Also, you should know the fundamentals of HTML, CSS selectors, and Data Layer (what it is, what is dataLayer.push, what are Data Layer variables).
This course is on-demand. You can learn at your own pace and apply new knowledge to your own Google Tag Manager projects. Access 24/7.
Here is the list of topics that you will learn in this course. Lessons are practical and you will practice some lessons on a sandbox website (that the course provides).
This program is ideal for performance marketers, media buyers, freelancers, agency owners, or marketing teams who want to master tracking, attribution, and analytics to improve campaign performance and client results.
No prior coding knowledge is required. While we do touch upon data layers and scripts like FB Pixel and GTM, we explain everything in a simplified, actionable way.
We cover essential tracking tools like:
Facebook Pixel
Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Google Ads Conversion Tracking
Enhanced Conversions
LinkedIn, Pinterest, Snapchat Tracking
Shopify & WooCommerce tracking setups
This is a LIVE Session. This ensures clarity, flexibility, and hands-on support as you implement tracking setups.
Yes, you get lifetime access to the recordings, templates, tracking checklists, and future updates — so you can revisit or re-implement as needed.
Absolutely! We offer dedicated support through live sessions, community groups, and 1:1 consultation (depending on your plan) to guide you with implementation.
This course starts when you enroll in it and takes 2 months! It is a completely LIVE online course
Yes, you’ll receive a certificate upon successful completion, which you can showcase in your portfolio or LinkedIn profile.
Copyrights © 2018-2025 Measure Marketer. All Right Reserved.
Privacy Policy | Payments & Returns – Terms of Usage
