3,000+ Performance Marketers from various organizations have benefited from our advanced program on Measurement & Tracking.
Modules: 28+ Adv. Tracking & Measurement for Performance Marketers
Duration: 8 Weeks
Next Cohort: July 28th, 2025
3,000+ Performance Marketers from various organizations have benefited from our advanced program on Measurement & Tracking.
3,000+ Performance Marketers from various organizations have benefited from our advanced program on Measurement & Tracking.
Hi, I’m Prashanth Joel Reniguntala, a Measurement and Tracking Expert specializing in advanced analytics and high-end tracking implementations.
With over 14+ years of experience in Google Analytics, Meta Pixel, Google Ads Tracking, and other marketing platforms - and 6+ years in complex Google Tag Manager implementations - I’ve built a reputation for delivering precise, actionable insights through expert data collection and tracking strategies.
Here is the list of topics that you will learn in this course. Lessons are practical and you will practice some lessons on a sandbox website (that the course provides).
"this program was exactly what I needed. It’s definitely challenging, but never overwhelming. The instructors start from the ground up - covering the fundamentals first and gradually moving into advanced use cases. Each module includes practical exercises that let you apply what you've learned right away. I’ve already started using the course material to build Custom JavaScript Variables and improve client tracking setups. Now, I feel much more confident speaking with developers, and I’m ready to take on tracking projects that I wouldn’t have dared to touch before. If you're serious about growing as a technical marketer or web analyst, this program is a game-changer."
Without data, you’re guessing. Tracking helps you understand what’s working and what’s not, so you can make smarter marketing and business decisions. When you know which ads, pages, or channels are converting, you can double down on what’s profitable – and stop wasting money on what isn’t. Platforms like Meta, Google, LinkedIn, and others rely on accurate tracking signals to optimize ad delivery.
The goal of this course is to make you confident in solving real-world tracking problems – without depending on someone else every time.
Clearly understand how platforms like Google, Meta, LinkedIn, and more collect and use data
Be able to set up and debug pixels, tags, and conversions across tools
Confidently track key user actions like leads, purchases, or form submissions
Send accurate data that helps ad platforms optimize better
Troubleshoot and fix broken tracking without relying fully on developers
Podcast with Umar Taskir – UT Digital Media
This sounds like a very low bar for an online course, right? But apparently, many tracking courses in the market struggle with that.
50+ Pre-recorded Lessons – Learn GA4 step-by-step with real-world use cases.
Event-Based Tracking – Set up custom events to capture key user actions.
GA4 + GTM Integration – Track everything efficiently without touching website code.
Enhanced Ecommerce Tracking – Measure product views, add-to-carts, purchases, and more.
Custom Reports & Insights – Build advanced reports to analyze user behavior and performance.
Debugging & Validation – Ensure accurate tracking with GA4’s built-in tools.
12+ Premium Pre-recorded Videos – Learn GTM step-by-step with expert content.
Centralized Tag Management – Control all tags from one dashboard, no coding needed.
Quick Tag Deployment – Add or update tags without developer help.
Triggers & Data Layer – Fire tags based on user actions and site data.
Better Site Performance – Boost speed by managing tags smartly.
Debug & Test – Preview and fix tag issues before going live.
60+ Premium Pre-recorded Videos – Master Facebook Pixel with step-by-step video lessons.
Install & Configure Pixel – Learn the right way to set up and validate your Pixel.
Track Events & Optimize Ads – Capture key actions to boost ad performance.
Use Pixel with GTM – Track forms, clicks, purchases—no dev needed.
Deep-Dive Training – Stay ahead with advanced, no-fluff Pixel strategies.
12+ Pre-recorded Lessons
Boost Page Speed & Privacy – Shift tracking server-side for faster load times and better data control.
Server-Side GTM Setup – Set up GTM server container on your own custom domain.
Reliable Data Collection – Reduce data loss from ad blockers and browser restrictions.
Real-World Use Cases – Implement server-side tracking with hands-on projects and scenarios.
30+ Pre-recorded Lessons – Learn Regex from scratch with easy-to-follow videos.
Match Any Pattern – Master matching emails, UTMs, SKUs, and complex strings.
Power Up GTM & GA4 – Use Regex in triggers, filters, and data layers for precision.
Next-Level Setup – Regex is the key to moving from good to great tracking.
Real-World Use Cases – Practice with hands-on examples tailored for marketers and analysts.
"The real-world examples helped me apply what I learned immediately, even on small client projects. You don’t need to finish the whole course to start seeing results. The way concepts around GTM, tracking, and measurement are explained—with total clarity and from a beginner’s perspective—is unmatched. I’ve tried multiple courses over the years, but nothing has made things this clear and actionable. Everything is thoughtfully structured, paced just right, and packed with value. 100% worth it!"
– John Paul, Tracking Expert
This program is ideal for performance marketers, media buyers, freelancers, agency owners, or marketing teams who want to master tracking, attribution, and analytics to improve campaign performance and client results.
No prior coding knowledge is required. While we do touch upon data layers and scripts like FB Pixel and GTM, we explain everything in a simplified, actionable way.
We cover essential tracking tools like:
Facebook Pixel
Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Google Ads Conversion Tracking
Enhanced Conversions
LinkedIn, Pinterest, Snapchat Tracking
Shopify & WooCommerce tracking setups
This is a LIVE Session. This ensures clarity, flexibility, and hands-on support as you implement tracking setups.
Yes, you get lifetime access to the recordings, templates, tracking checklists, and future updates — so you can revisit or re-implement as needed.
Absolutely! We offer dedicated support through live sessions, community groups, and 1:1 consultation (depending on your plan) to guide you with implementation.
This course starts when you enroll in it and takes 2 months! It is a completely LIVE online course
Yes, you’ll receive a certificate upon successful completion, which you can showcase in your portfolio or LinkedIn profile.
Till date, not a single participant has ever asked for a refund—because this program works when you do. If you don’t feel more confident and capable in your tracking skills by the end of the course, we’ll move you into the next batch at no extra cost—so you get more time and support to implement what you've learned.
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