Measure To Grow
Drive double-digit growth by measuring your marketing right!
Measurement is the backbone of successful marketing, without it, campaigns lack direction, purpose, & effectiveness. We'll work with you to implement foolproof tracking & measurement solutions [data collection - data modeling] & provide you with accurate, reliable insights & make informed decisions.
GET FREE AUDIT NOW → Ensure that your tracking and measurement are accurate and reliable.
Our Methodology
We follow a proven framework to build a custom solution for your data and reporting needs.
1.
Reviewing Current Analytics Setup
We spend time to review and understand your technology stack, current analytics setup, data & reporting needs, and business goals.
We will then prepare a roadmap on how to get the most out of data to support your business goals.
2.
Data Modeling & Data Pipeline
We collect your data from all your marketing platforms and analytics tools.
We will then clean, process, and transform your raw data to create a central source of clean & trustworthy data for analysis, reporting, and activation.
3.
Reporting, Activation, and Analysis
Having access to fresh, clean data, we will create reporting dashboards that answer questions, activate data in the form of custom audiences, and help you analyze data to uncover hidden insight with interactive dashboards.
Our Core Toolbox
We use powerful tools that grow with you as your business grows.
Web Analytics & Attribution
Google Analytics
we use GA4 for tracking traffic sources and user behaviour to measure campaign performance and understand the real ROI of different marketing channels. we also create attribution models that help you make informed decisions and drive business growth.
Tag Management & Monitoring
Google Tag Manager
Now you can access critical data from multiple tools and platforms with ease. We use gtm to ensure secure, flexible, and hassle-free deployment and management of analytics and marketing tags.
Data Visualization & Custom Reports
Google Data Studio
Google Data Studio is a powerful tool That allows you to visualize and rule Out complex data sets with ease And make insights flow like a breeze. You can create Customized dashboards that resonate With your brand’s unique needs and goals And track performance to achieve your roles
Data Transformation & Warehousing
Google Big Query
We use Google’s fully managed, petabyte-scale data warehouse to efficiently combine and process all your online and offline data to provide you with advanced capabilities in data processing, transformation, analysis, machine learning, and reporting.
Facebook Pixel Integration & Optimization.
Facebook Pixel
Without the Facebook pixel installed on your website, your targeting efforts will be challenging and ineffective. The true strength of Facebook Ads lies in its ability to track, optimize, and target using the Facebook Pixel – a crucial tool that unlocks the full potential of Facebook Ads.
A/B Testing & Personalization
Google Optimize
By using Google Optimize, you can run A/B tests and experiments. You can optimize your content and design To increase engagement and keep users in line With data-driven insights, you can make informed decisions And enhance your website’s effectiveness and conversions.
Our Recent Works
Google Analytics, Google Tag Manager Implementations, Google Ads Enhanced Conversion Tracking, Microsoft Ads Conversion Tracking, Offline and Online Data Mapping, IFrame Tracking, Funnel Analytics, Form Analytics, dataLayers, Enhanced eCommerce Tracking, Google BigQuery, Google Data Studio etc. We have implemented tracking & data pipelines and setup dashboards for websites that have over 12 million users each month.
Overcome Cookie Restrictions
Delivery – 2 days
Overcome Ad Blockers & Cookie Restrictions, Improve your Data collection by implementing server-side tagging and make it first party.
LTV, Recurring Order Tracking
Delivery – 5 days
Get Recurring Subscription Order Tracking for Shopify, WooCommerce in Google Analytics and track LTV and Life Time Transactions.
Complete Measurement Plan
Delivery – 1 Week
Improve your existing data collection strategies and drive more data points that are not natively available in Google Analytics.
Get a Free Audit
Fix Your Tracking & Measurement Before Running Any Paid Campaigns
Without measurement, marketing is like a ship without a compass - you may be moving, but you have no idea where you're going. With right measurement & tracking in place you can:
Identify what works: Measuring and tracking data allows marketers to identify which campaigns and tactics are producing the desired results, helping them to focus on what works and eliminate what doesn't.
Optimizing campaigns: By analyzing data, marketers can gain a deeper understanding of their target audience and optimize their campaigns accordingly, resulting in improved engagement and conversions.
