Our Recent projects
Here are some of our tracking projects >>
Meta Pixel & CAPI Implementation & Event Deduplication
- Problem
- Browser only signals were getting lost and risking double counting; we needed Meta CAPI with event_id deduplication and proof that browser vs. server hits were in parity
- What We Achieved
- Deployed server-side CAPI with stable event_id across web + server
- Verified near-1:1 hit parity without overcounting
- Enforced exactly-once attribution via Meta’s dedup rules
- Increased match rate & signal quality for optimization
First & Last Touch % by source/medium with SQL in BigQuery
- Problem
- The client wanted to uncover the complete customer journey across multiple touchpoints and identify which traffic sources were driving purchases, but GA4’s standard reports couldn’t provide first-touch vs. last-touch attribution clarity.
- What We Achieved
- Built BigQuery SQL pipelines to stitch session paths and user journeys.
- Generated full source & medium journey reports for every transaction.
- Created first-touch vs. last-touch attribution models with percentage splits.
- Identified top converting vs. assisting sources
- Delivered clear ROI insights for budget shifts
Shopify Tracking with Custom Pixels - Checkout Extensibility
- Problem
- The store lacked complete eCommerce tracking and server-side integration, causing data loss, broken attribution, and poor ad optimization.
- What We Achieved
- Full GA4 Enhanced Ecommerce tracking with Checkout Extensibility events
- Custom Pixels integrated directly in Shopify checkout for reliability
- Server-side GTM for clean first-party data
- Meta Pixel + CAPI with deduplication
- Accurate Google Ads conversion tracking
- 95%+ event accuracy with future-proof setup
Improved Event Match Quality - Meta Lead Event
- Problem
- Meta Pixel alone was sending incomplete user parameters, resulting in low match quality scores and underreported conversions.
- What We Achieved
- Implemented Meta CAPI with full parameter enrichment (email, phone, fbp, fbc, etc.).
- Boosted event match quality score to 9+/10 for key lead and purchase events.
- Achieved +133% more conversions reported vs. pixel-only tracking.
- Increased signal reliability for campaign optimization.
- Delivered future-proof attribution accuracy across web + server.
Google Consent Mode v2
Compliant Data Collection Without Losing Insights
We implement Google Consent Mode v2 across CMPs like Usercentrics, Termly, Didomi, Cookiebot, CookieYes, and Shopify Consent APIs. This ensures your site respects user privacy choices (GDPR/CCPA) while still sending aggregated, privacy-safe signals to Google Ads and GA4. The result: compliance without losing the ability to measure conversions and optimize campaigns effectively.
Google Analytics 4 + Google Ads + Enhanced Conversions
From Data Collection to Activation
We transform GA4 into a true analytics hub by implementing full Ecommerce event tracking with GA4 and GTM, enabling advanced reporting like funnel explorations, path analysis, and audience insights.
We stream raw event data into BigQuery for custom SQL analysis and sync GA4 audiences with Google Ads to improve targeting precision. Enhanced Conversions securely pass hashed first-party data for stronger attribution and smarter bidding. This complete setup gives you clear visibility into performance and the tools to act on it.
Meta Pixel + Conversions API (CAPI)
Accurate, Future-Proof Tracking for Meta Campaign
Future-Proof Meta Measurement: We deploy Meta Pixel (browser) alongside Conversions API (server) with event_id deduplication for accuracy. Every event is enriched with customer data (email, phone, fbp, fbc) and attribution parameters, driving match quality scores above 9/10.
This setup protects against cookie loss, iOS tracking limits, and ad blockers. It ensures more conversions are captured and attributed correctly, enabling Meta’s AI to optimize campaigns for real buyers, not just clicks.
Shopify Custom Pixels + Cart Attributes
Checkout Tracking Without Blind Spots
Standard Shopify setups miss key checkout data especially with third-party checkouts like GoKwik, Shiprocket, Stripe, or Razorpay.
We solve this by implementing Shopify Custom Pixels via Checkout Extensibility, capturing cart attributes and UTMs at the website level, and passing this data into Shopify orders to ensure the source of every purchase is correctly attributed. This ensures you have end-to-end visibility into every purchase, no matter the checkout flow.
CRM → Offline Conversions
Closing the Loop Between Sales & Ads
Most setups stop at lead tracking—we go further by connecting your CRM (HubSpot, Zoho, Salesforce, TeleCRM, etc.) to ad and analytics platforms through Google Cloud Functions (GCF).
We send stage-based events (Lead → MQL → SQL → Won Customer) to Meta, Google Ads, and GA4, include original attribution data (UTMs, gclid, fbp/fbc, session IDs) for full-fidelity reporting, and enrich with user data (hashed emails, phone numbers) for advanced match quality. This allows platforms to optimize not for form submissions, but for actual revenue-driving conversions.
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