Google Ads Glossary Terms that every PPC marketer should get familiarized with.
Before we get to the good stuff –
I want to make sure we’re on the same page by defining some of the standard PPC terms you’ll see in our Google Ads Course playlist on YouTube.
Experienced paid advertisers or PPC savvy digital marketers may want to skip over these Google Ads Glossary. However, if you’re a beginner to PPC advertising, this section includes the jargon you’ll need to know moving forward.
10 Google Ads Glossary Terms:
1. CPC – Aka Cost Per Click: the amount you pay for a click on your ad. There is also something called Max. CPC. The highest amount you are willing to pay per click on your ad
2. Searcher – A person who performs a search using Google.com (Search engine).
3. Visitor – A person who clicks through to your website after performing a search on Google.
4. CTR – Click Through Rate: The percentage of searchers who see your ad, click through on the ad, and end up on your landing page.
5. Landing pages – The destination webpage you direct searchers to after they click on your ad.
6. Lead – A searcher or website visitor who takes action which communicates interest in your product or service. For example, filling out a web form or calling a phone number to learn more about your product or service.
7. Sales Funnel – A sequence of marketing or sales material designed to attract a prospect and turn them into customers. For example, a sales funnel using paid marketing might encourage a user who is searching to call your business.
Then when that person calls your business, your sales team attempts to convert that lead into a customer. Your ad and the sales call are both steps in your sales/marketing funnel.
8. Session – A unique visit to your website that includes at least one pageview.
9. Keywords – The words or terms searchers use on Google to retrieve information.
10. Conversion – A conversion occurs when a website visitor performs the action intended by your ad. These actions usually involve buying a product or filling out a lead form.
11.Quality Score – This is Google’s quality rating score for your advertisement. The score is based on the relevance of your keywords to your ads to your landing page and is calculated automatically by Google. A perfect quality score is 10/10.
Now that we have learned the industry PPC jargon, let’s get to the exciting stuff.
Critical questions every PPC Marketer need to answer before they start advertising on Google
Answering these questions below will help you evaluate how prepared you are to begin advertising on Google. You’ll also need to know the answers to these questions if you want to be able to estimate the revenue you can earn from advertising.
So, take a minute to go over these questions. Then, keep your answers on-hand so that we can use them in the next step.
- Know the revenues: How much revenue do you generate when you sell your product or service?
- Past Advertising History: Has your business been successful at generating leads and sales online in the past?
- Sales & Marketing Teams: Do you have a sales process for receiving and closing leads?
- Competitors: Are your competitors advertising on Google? If yes, write the top 10 competitors.
- Feedback & Reviews: Have your customers shown you love? Do you have customer testimonials and reviews you can use to engage the potential customers your ads send to your website?
- Lifetime Value: What is the lifetime value of your average customer? Do they purchase your product over and over again?
- Subscription Model or One time customer: Do you collect recurring fees from your customers? Or is a new customer almost always a one-and-done sale?
Master all these Google Ads Glossary Terms in our Google Ads Bootcamp with access to live Google Ads campaigns. Run profitable advertising campaigns on Google and GDN with Google Ads for a live client.