Category: SEO

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Marketing SEO

5 R’s of content marketing to drive 5 times more engagement

Creating content for the website and advertising threads is very important to the survival of one’s company. users are always on the lookout for something or the other that inspires them or teaches them.

A great deal of time and effort switches into making that content, therefore it appears a pity to utilize it only once. That is why it is extremely important to optimize your content. Digital Marketing is not just to be out there to sell, sometimes its also important to add value to the user in his buying cycle.

Remember, the very reason why millions of users are using the internet is because they want to consume content and that content can be in the form of a text or an image or an infographic or a video or a podcast etc.

Content optimization is just using or converting content to be used in another format or merchandise, also known as circumstance. Circumstance is the surroundings, situation, environment, history or settings that clarify or define the content. It differs from content creation and far easier. There are four basic principles of content optimization that we’ll have a look at in the Digital Marketing landscape.

Learn to understand the concepts of each of them in detail in our digital marketing bootcamp.

Reuse – the initial principle of content optimization is reusing the same content in various places. It is possible to serve the identical content up in the type of an article, and ezine article, site posts, web directories, e-mails, and so forth.

Repurpose – In this case, you use the same content in various circumstances or formats. The same content that’s presented in a teleseminar might then be prepared for a glorious demonstration, multiple articles, or multiple blog posts.

Repackage – the identical content basis may be revised and polished for distinct marketplaces. A good example of this will be using the same content from the class on teleseminars being revised into a class on book tours or internet optimization.

Recycle – the identical content could be cycled through again. This will be illustrated when you want to use the content worked in the past to reuse it and drive more engagement.

Repeat – If there were a 5th R to these principles, it’d be to Repeat.

The entire concept of inbound marketing uses content as a medium to drive traffic to the site. Inbound marketing completely depends on creating useful content for different users on different platforms and different touchpoints and drive them in their purchase journey.

Remember, our websites are not YouTube or Netflix that people should come and see and go, No, they need to engage with our website this only happens with your content.

Enroll for the Digital Marketing Bootcamp and get to learn more of such amazing things and chart your growth journey. Bootcamp is an immersive program for serious learners.

Categories
Marketing SEO

Long Tail Keywords are the center of inbound marketing strategies

It has now become very important to target keywords that are long to rank on Google and drive traffic that is more intent oriented (generally referred to as Long Tail Keywords). Since these are the keywords with more accurate and genuine intent and you can drive some very quality traffic to the website.

Learn the different ways to find them and how to use them practically in our immersive bootcamp program. However, these long-tail keywords are less competitive and so we can use them and target them to bring traffic to our website and also nurture those visitors to leads (setting up a funnel and drive these visitors to conversion path).

Keywords which are 2-3 words are generally expensive and have heavy competition in Google Ads. So it always advised that we spend time to find long-tail keywords and target them by writing some amazing content to bring those intent-based searchers to your website. It is also easy to rank for the Longtail keywords high in Google Search results by doing SEO. You can learn SEO techniques in our Digital Marketing Bootcamp Program.

Note: One good way to find these long-tail keywords in Google Ads are by implementing Dynamic Search Ads, and then check the search terms (SQR reports) where the ads were triggered.

I am sharing some ways on how one can find long-tail keywords for their business and use them in their Google Ads campaigns and SEO strategies.

Use Google Suggest for Search Terms on Google:

It is a great way to focus on Google to find phrases or long-tail keywords that may be relevant and more specific in nature. Go to google.com and search for your business and it’s services using some known keywords, the Google Suggest feature will help you with some variations of search terms that are relevant to the current search term.

If it appears in Google Suggest, it is understood that people are using those phrases to search for the kind of business you are involved in.

All the more, it has been a disputed subject as some experts say that if you keep searching for some long-tail search terms on Google.com for few days from few unique IP addresses and try and tell everyone to search for that long-tail words for few times, then Google would consider that and suggest your phrases  on Google.com to users when they are searching for keywords that may be relevant to the business.

Also note, it is not confirmed anywhere and also not a good practice as well.  But, it that works for your business then Good for you.

Use Answerthepublic.com to find questions about any topic. This is a great resource to find some great content creation ideas around long-tail keywords.

Use Blog About by Impact, to find some amazing headlines for the content that you wish to create using the long-tail keywords.

Learn more about how to find long tail keywords for any business and drive traffic organically can help businesses in their pursuit of growth. Join our Digital Marketing Bootcamp to become a real digital marketer using the most advanced digital marketing skills in real-time.