Most Advanced Analytics Implementation

Google Analytics Mastery Program

If you don’t have the Facebook pixel on your website,
you have an uphill battle and targeting is second rated. The real power of Facebook Ads lies in its Pixel Implementation.


Apply for FB Pixel Mastery Course

*This Program is only for experienced Facebook Advertisers.

Scale your Facebook Campaigns

Drive Higher ROI’s and Engagement

New Cohort Starts on 07th September

Ideas start differently and spread rapidly in the digital world. At Measure Marketer, we help bring them to life. Check the Curriculum.

In this course, you’ll learn everything you’ve ever wanted to know about Facebook Pixel!. Your campaigns will always be underperforming and you are missing out on the most important part of Facebook Marketing itself, Pixel. You’ll receive the following:

You will Learn:

  • Step-by-step guide to setting up the Facebook Pixel the right way, with Prashanth leading you through the entire process
  • Easy-to-follow modules for various complex and confusing concepts, including pixel connection, adding new platforms, data sources, attribution windows, and much more
  • Real-time reports, scenarios, and screenshots from folks already using the FB Pixel and how they’re translating those results into action

Who is this FB Pixel Course for?

You feel like other Facebook marketers and agencies know something you don’t when it comes to Pixel. You need clearer, more concise answers you can share with your team and your clients.
You want more informative reports that you can pull effortlessly.

Read Institute v/s Bootcamp

Institutes are not marketing companies and they don’t teach you advanced marketing and Measurement stuff.


Download

Download Bootcamp Brochure

Check the measurement bootcamp brochure to get a sneak-peak into the program and the contents covered in the bootcamp.


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Learn JavaScript + FB PixelSay ‘YES’ to Measure Marketing

Improve your confidence, capabilities and performance as a Facebook Marketer.


I still hear from a lot of Facebook advertisers who aren’t yet using the powerful Facebook pixel — or aren’t using it to its full potential. Most people give excuses like it’s confusion and the intimidation of it being technical to ignorance of what pixel would do and whether it’s needed at all.


Is the Facebook pixel really needed? Heck yeah, it is. For every reason imaginable!

Without Pixel implementation, you’re limiting yourself and staying away from the most popular targeting options in Facebook. You will be able to accurately track conversions with pixel. How in the world do you measure the pixel?. You can’t optimize the campaigns for conversions. You can’t do any of the crazy measurement stuff.


You know… you can’t market what you can’t measure. Become a Facebook Marketing Rockstar with this Facebook Pixel Mastery Course.


NOTE: This Facebook Pixel Mastery Course is only for experienced Facebook Marketers and not for someone who is just beginning with Facebook Ads.

Importance of Facebook Pixel

Importance of Facebook Pixel

If you’re curious what all the fuss is about Facebook Pixel and if it’s actually going to help you drive results, increase your client’s marketing budget, and/or demystify the customer’s path to purchase with Facebook Funnels in Analytics.


You feel like other Facebook marketers and agencies know something you don’t when it comes to Pixel.


You’ve already set up Facebook Pixel but you’re not sure if you took the proper steps.
You haven’t yet set up Facebook Pixel and you want to ensure everything is in tip-top shape moving forward.

Learn more about Engagement

10X Effective FB Campaigns & ROI

10x Effective Campaigns & ROI

You can’t become an effective FB marketer without FB Pixel.
FB Pixel is no more a choice today, it’s a necessity for all marketers in 2020. It becomes the difference between running a successful and unsuccessful campaigns.


Learn Tips, Tricks and Best Practices for implementing Pixel to Boost Conversions.
Most Facebook Campaigns fail since they don’t utilize pixel in their strategy. Learn standard events, custom events, custom parameters, custom conversions and many more.

Learn more about Engagement


Facebook Pixel Mastery Course Contents – Part 1

1. How to setup the Facebook Pixel the right way

2. Introduction to Pixel Events

3. Manual Creation of Pixel Events

4. Introduction to Event Setup Tool

5. Implement Events in GTM

6. Overview of Custom Events

7. Implement Custom events using GTM

8. Time on Page Custom Event

9. Tracking Pixel Events

10. Pixel Event Optimization for Campaigns

11. Custom Conversions Overview

12. Custom Conversion Creation Basics

13. Custom Conversion for URL Traffic

Facebook Pixel Mastery Course Contents – Part 2

14. Custom Conversion for Standard Events

15. Custom Conversion for Custom Events

16. Custom Conversions and Conversion Tracking

17. Custom Conversions and Performance Optimization

18. Custom Conversions and Targeting

19. Testing Events and Custom Conversions

20. Events and Custom Conversions Best Practices

21. How Website Custom Audiences Work

22. The Basics of Creating a Website Custom Audience

23. Create a Website Custom Audience for All Visitors

24. Create a Website Custom Audience for Specific Pages

25. Create a Website Custom Audience for Time Spent

26. Create a Website Custom Audience Based on Events

27. Facebook Analytics and Audiences

Facebook Pixel + Google Tag Manager
Say ‘No’ to Second Rated Targeting

Learn the JavaScript Skills that are required to master the Facebook implementation. The real power of Facebook ads lies in the pixel and custom events with object parameters to create laser targeted campaigns and drive higher conversion rates.

Created with Sketch.

Implement High-End Tracking with Pixel Events

Complete Practicals

Created with Sketch.

Optimize Your Campaigns using Pixel Events

Complete Practicals

Created with Sketch.

Laser Targeted Lists Using Pixel Parameters

Complete Practicals

Created with Sketch.

Higher ROI’s with Perfect Funnel Setup

Complete Practicals

Website Custom Audiences

When the pixel is on your website, Facebook knows when someone visits. They know what page they visited and when. As a result, you can create some pretty amazing audiences that you can market to.

  • All of your website visitors during the past 1-180 days

  • People who visited a particular page or group of pages

  • People who visited a particular page but not others

  • People who executed certain events X number of times or valued at X dollars

That’s just scratching the surface, but you get the point. I’ve created hundreds — even thousands — of these audiences that are critical to succeed.


Practicals

Conversion Tracking

One of the most important things for a Facebook Marketer is to implement conversion tracking. Without conversion tracking, you can’t measure the ROI’s. You need to learn to implement Standard Events and Custom Conversions, Facebook knows what a conversion is based on users activity on your website.So if anyone hits those pages with Standard Event code or that were defined as a conversion with Custom Conversions, Facebook can report that back to you.

  • First, you have to be sure to tell Facebook to track conversions. All of your website visitors during the past 1-180 days

If you were optimizing for a conversion, Facebook will automatically report those conversions. But if you were optimizing for something else — like traffic — Facebook won’t tell you conversions by default.


Practicals

Custom Conversions

Since the Facebook pixel is already on your website, Facebook knows when someone visits and what pages they visited. As a result, you can define where the confirmation of purchase happens i.e. thank you page of a particular product is by simply telling Facebook that URL.

No extra code required. Custom Conversions are useful. We’ll again get to why in a second. These events help you optimize your conversion campaigns and tells Facebook what you want to achieve and find related people who are more likely to complete the event action.


Practicals

Conversion Optimization

If you don’t create Standard Events and/or Custom Conversions, you also won’t be able to optimize for conversions…When you select the Website Conversions campaign objective, you’re forced to select a conversion event for Facebook to optimize for. The beauty is that if you have the pixel on your website and Facebook knows what a conversion is, they start understanding what type of people convert. And that data allows Facebook to show your ads to people within your audience most likely to perform that conversion.


Practicals

₹36,000

₹52,000

18% OFF

Only 6 people per cohort

This program includes:

  • Access to Live Accounts
  • Access to All Bootcamp Recordings
  • Get on Job Support for 6 months

Training 5 or more from agency?

Please write an email to Prashanth@measuremarketer.com


Apply for Bootcamp

This is an Aspirational Program.

Underperforming? Scared?
Master skills like a 10+ experienced digital marketer.

Advanced Pixel Strategies
Advanced Pixel Strategies

Facebook pixel, it’s a small snippet of code Facebook provides in your ad account that should be placed between the HEAD tags of every page of your website. Facebook tracks the actions of visitors on your website with Pixel and help you in optimizing campaigns.

Again, most marketers simply copy the code, you need to study the pixel. The FB pixel is a 2 part code. One is within Script tags and other within no script tags. We’ll study the significance of both of them.

Once it’s there on the website, magic can happen. Without it, no magic. Watch our playlist on Facebook Pixels on YouTube

Learn in Agency Like Environment. Acquire Skills like 10+ years of Exp.

We are a badged Google Partner managing clients across APAC and EMEA. We manage an ad spend of over USD 600,000 each year.

Twitter @MeasureMarketer

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