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UpSkill Program for Digital Marketers

Become a Measurement & Tracking Expert with India's Top Experts

Become a Conversion Tracking Expert

Measurement is the Heart of marketing. Our program equips you with foolproof tracking and measurement solutions, covering data collection and data modeling. Gain the real skills to make informed decisions with accurate insights.

You can't manage what you can't measure, or maybe more appropriately, you can't market what you can't measure. Become a Measure Marketer

Become a Measurement Expert

25+ Modules. Learn complete end-to-end tracking and measurement. Google Analytics, FB Pixel, FB Conversions API, Google Ads Tracking, Enhanced Conversions & many more

1.

Reviewing Existing Analytics Setup

We spend time to review and understand the technology stack, current analytics setup, data & reporting needs, and business goals. 
We will then prepare a roadmap on how to get the most out of data to support your business goals.

2.

Data Modeling & Data Collection (Tracking)

We collect your data from all your marketing platforms and analytics tools.
We will then clean, process, and transform your raw data to create a central source of clean & trustworthy data for analysis, reporting, and activation.

3.

Reporting, Dashboards and Analysis

Having access to fresh, clean data, we will create reporting dashboards that answer questions, activate data in the form of custom audiences, and help you analyze data to uncover hidden insight with interactive dashboards.

 

Curriculum

Dive into the Syllabus: Navigating the Landscape of Tracking & Measurement for Marketing Mastery

  • What is Web Analytics?
  • Understanding The Web Analytics Process
  • What is Conversion Tracking?
  • Importance of Web Analytics in Online Business
  • What are The Popular Web Analytics Tools?
  • How does It help to Measure A Business?
  • What is Google Tag Manager?
  • Why We should Use Google Tag Manager?
  • What is Tag, Triggers and Variables?
  • What is DataLayer and How to Enable DataLayer in Different CMS?
  • CMS (WordPress, shopify, BigCommerce, Wix, Squarespace, Laravel)
  • How to Collect Data from DataLayer?
  • Discussion about All Type of Triggers and Variables
  • Account Overview of Google Analytics 4 (GA4)
  • What are property and Data Stream?
  • What is Google Tag?
  • What are Enhanced Measurement events?
  • Understanding Recommended and Custom Events
  • Understanding of GA4 Schema
  • Google Analytics 4 Configuration: (page_view) – Event Setup
  • view_item – Event Setup with Dynamic Value
  • add_to_cart – Event Setup with Dynamic Value
  • begin_checkout – Event Setup with Dynamic Value
  • purchase – Event Setup with Dynamic Value
  • Lead Form, SignUp , Login, Site Search Tracking
  • Form Type (Contact Form 7, Gravity Form, Calendly, Hubspot, Ninja, Ajax Form)
  • Lead Event Double Fire Prevention
  • Thank You Pop-up Tracking with Element Visibility
  • iFrame Form Tracking
  • Cross Domain Tracking
  • What is Facebook Pixel?
  • How to Implement Facebook Pixel into Website with GTM?
  • E-Commerce Events (PageView, ViewContent, AddToCart, InitiateCheckout & Purchase with Dynamic Value
  • Facebook Custom Events (ScrollDepth, Outbound Link Click & Many More)
  • Facebook Lead, Schedule, Subscribe, Search Events Tracking
  • What is First-Party & Third-Party Cookies
  • IOS 14.5 Updates, ITP’s, Ads blocker, browser settings & How It Impacts
  • Difference between Client Side & Server Side
  • Server Side Tracking Platforms (Stape.io and Google Cloud)
  • How to Configure Server for Server Side Tracking?
  • Setup Custom Domain for 1st Party Cookie Base Tracking
  • How to Extend Cookie Life
  • PageView – Event Setup with Deduplication
  • ViewContent – Event Setup with Deduplication
  • AddToCart – Event Setup with Deduplication
  • InitiateCheckout – Event Setup with Deduplication
  • Purchase – Event Setup with Deduplication
  • Facebook Custom Events Setup with Deduplication
  • How Does Facebook Event Match Quality Works?
  • Sending Advanced Matching Parameters for Better Event Match Quality Score
  • page_view – Event Setup
  • view_item – Event Setup
  • add_to_cart – Event Setup
  • begin_checkout – Event Setup
  • purchase – Event Setup
  • Various Custom Events Setup
  • Google Ads Conversion Tracking with Enhanced – Purchase
  • Google Ads Conversion Tracking – Add To Cart
  • Google Ads Conversion Tracking – Begin Checkout
  • Google Ads Conversion Tracking – Lead
  • Google Ads Remarketing Tag Setup
  • Google Ads Dynamic Remarketing Tag Setup
  • Google Ads Call Conversion Tracking
  • Android App Installation Tracking
  • Setup Connection between Google Analytics 4 & Google Ads
  • Goals Import from Google Analytics 4 to Google Ads
  • How To Enable DataLayer in a Shopify Recommended Way
  • Page View – Event Setup
  • View Item – Event Setup
  • Add To Cart – Event Setup
  • Begin Checkout – Event Setup
  • Add Contact Info Submitted – Event Setup
  • Add Address Info Submitted – Event Setup
  • Add Shipping Info Submitted – Event Setup
  • Add Payment Info Submitted – Event Setup
  • Purchase – Event Setup
  • How To Get Checkout Page User Journey Events
  • How to Setup All Events Using Only Two Tags
  • Cookie Consent Banner Setup for GDPR and CCPA Compliance Issue
  • Facebook Ads Offline Conversion Tracking
  • Google Ads Offline Conversion Tracking
  • What is DOM?
  • How this DOM Work?
  • Whats are the DOM Elements?
  • How this DOM Elements Works in a Browser?
  • What is “for Loop”?
  • What is “If Else Statement”?
  • What is JavaScript Variables?
  • Concept of Object in Javascript?
  • Concept of Array in Javascript?
  • How to Scrap Data from DOM Using Custom JavaScript?
  • How to Change data Structure with According to Facebook & GA4 Schema?
  • How to Push Events into the dataLayer with Dynamic Event Parameters Value
  • How to Track Dynamic Value from Form Filed Using Custom JavaScript?
  • How to Pass Dynamic Value from One Page to Another Using Page URL?
  • How to Pass Dynamic Value From One Page to Another Using LocalStorage and SessionStorage
  • How to Listen to Any Event in the DOM Using Custom JavaScript?
  • page_view – Event Push to DataLayer Using Custom JavaScript
  • view_item – Event Push to DataLayer Using Custom JavaScript
  • add_to_cart – Event Push to DataLayer Using Custom JavaScript
  • begin_checkout – Event Push to DataLayer Using Custom JavaScript
  • purchase – Event Push to DataLayer Using Custom JavaScript
  • How to Create Facebook Developer Account
  • How to Create an App in Your Developer Account.
  • How to Connect Your App to the Business Manager Account
  • How to Install Facebook SDK into Your App
  • How to Track Events in Your App and Send Data to Facebook.
  • Debug Events in Facebook
  • Basic Understanding of Android/IOS App.
  • Different Technologies Used to Build Android/ IOS Apps.
  • Basic Understanding of Firebase.
  • How to Create an Account on Firebase.
  • How to Create a Project on Firebase.
  • How to Connect Your Android/IOS App to Your Firebase Project.
  • How to Send Data to GA4 from Your App.
  • How to Enable Debug Mode so that We can See Events in the Debug View.
  • Page View – Event for All Pages
  • View Content – with Event Deduplication
  • Add To Cart – with Event Deduplication
  • Initiate Checkout – with Event Deduplication
  • Place an order – with Event Deduplication
  • PageView – with Event Deduplication
  • Add To Cart – with Event Deduplication
  • Checkout – with Event Deduplication
  • Lead – with Event Deduplication
  • Page View – Event for All Pages
  • View Content – with Event Deduplication
  • Add To Cart – with Event Deduplication
  • Begin Checkout – with Event Deduplication
  • Purchase – with Event Deduplication
  • Page View Event for All Pages
  • View Content – Event Tracking
  • Add To Cart – Event Tracking
  • Begin Checkout – Event Tracking
  • Purchase – Event Tracking
  • Page View Event for All Pages
  • View Content – Event Tracking
  • Add To Cart – Event Tracking
  • Begin Checkout – Event Tracking
  • Purchase – Event Tracking
  • UTM Tracking In Google Analytics 4
  • Report Snapshot in Google Analytics 4
  • Real-Time Report in Google Analytics 4
  • Acquisition Report in Google Analytics 4
  • Engagement Report in Google Analytics 4
  • Monetisation Report in Google Analytics 4
  • Retention Report in Google Analytics 4
  • Demographic Report in Google Analytics 4
  • Free-Form Report in Google Analytics 4
  • Funnel Exploration Report in Google Analytics 4
  • Path Exploration Report in Google Analytics 4
  • Segment Overlap Google in Analytics 4
  • Cohort Exploration Report in Google Analytics 4
  • User Explorer Report in Google Analytics 4
  • User Lifetime Report in Google Analytics 4
  • What are Custom Dimension & Metrics in Google Analytics 4?
  • How to Create Custom Audience for Google Ads Remarketing in GA4?
  • Understanding of GA4 Attribution Models & Their Comparison
  • How to Analyze Conversion Path?
  • Gig Competition Research for Different Category into Fiverr Marketplace
  • Keyword Research for SEO Friendly GIG
  • How to Create & Optimize Upwork Profile with 100% Profile Completion?
  • How to Write a Winning Job Proposal?
  • How to Determine Spamming Buyer?
  • Different Techniques to Get Clients from Out of Marketplace
  • Fiverr & Upwork Tips from Top Rated Sellers
  • How to Arrange Meeting with Marketplace Buyer
  • How to Make a Winning Job Proposal Quote for High Service fee?
  • How to Upsell Your Other Services to Clients?

25+ Modules, Including Server Side Tagging

Most Indepth Measurement & Tracking Program

Module - 1
Basic Discussion of Web Analytics
  • What is Web Analytics?
  • Understanding The Web Analytics Process
  • What is Conversion Tracking?
  • Importance of Web Analytics in Online Business
  • What are The Popular Web Analytics Tools?
  • How does It help to Measure A Business?
Module - 2
Understanding of Google Tag Manage
  • What is Google Tag Manager?
  • Why We should Use Google Tag Manager?
  • What is Tag, Triggers and Variables?
  • What is DataLayer and How to Enable DataLayer in Different CMS?
  • CMS (WordPress, shopify, BigCommerce, Wix, Squarespace, Laravel)
  • How to Collect Data from DataLayer?
  • Discussion about All Type of Triggers and Variables
Module - 3
Understanding of Google Analytics 4 (GA4)
  • Account Overview of Google Analytics 4 (GA4)
  • What are property and Data Stream?
  • What is Google Tag?
  • What are Enhanced Measurement events?
  • Understanding Recommended and Custom Events
Module - 4
Google Analytics 4 (GA4) For E-Commerce
  • Understanding of GA4 Schema
  • Google Analytics 4 Configuration: (page_view) – Event Setup
  • view_item – Event Setup with Dynamic Value
  • add_to_cart – Event Setup with Dynamic Value
  • begin_checkout – Event Setup with Dynamic Value
  • purchase – Event Setup with Dynamic Value
Module - 5
Google Analytics 4 (GA4) For Service Base Website
  • Lead Form, SignUp , Login, Site Search Tracking
  • Form Type (Contact Form 7, Gravity Form, Calendly, Hubspot, Ninja, Ajax Form)
  • Lead Event Double Fire Prevention
  • Thank You Pop-up Tracking with Element Visibility
  • iFrame Form Tracking
  • Cross Domain Tracking
Module - 6
Facebook Pixel Web Events Tracking
  • What is Facebook Pixel?
  • How to Implement Facebook Pixel into Website with GTM?
  • E-Commerce Events (PageView, ViewContent, AddToCart, InitiateCheckout & Purchase with Dynamic Value
  • Facebook Custom Events (ScrollDepth, Outbound Link Click & Many More)
  • Facebook Lead, Schedule, Subscribe, Search Events Tracking
Module - 7
Understanding of Server-side Tracking
  • What is First-Party & Third-Party Cookies
  • IOS 14.5 Updates, ITP’s, Ads blocker, browser settings & How It Impacts
  • Difference between Client Side & Server Side
  • Server Side Tracking Platforms (Stape.io and Google Cloud)
  • How to Configure Server for Server Side Tracking?
  • Setup Custom Domain for 1st Party Cookie Base Tracking
  • How to Extend Cookie Life
Module - 8
Facebook Conversion API Setup
  • PageView – Event Setup with Deduplication
  • ViewContent – Event Setup with Deduplication
  • AddToCart – Event Setup with Deduplication
  • InitiateCheckout – Event Setup with Deduplication
  • Purchase – Event Setup with Deduplication
  • Facebook Custom Events Setup with Deduplication
  • How Does Facebook Event Match Quality Works?
  • Sending Advanced Matching Parameters for Better Event Match Quality Score
Module - 9
Google Analytics 4 (GA4) Server-Side Tracking Setup
  • page_view – Event Setup
  • view_item – Event Setup
  • add_to_cart – Event Setup
  • begin_checkout – Event Setup
  • purchase – Event Setup
  • Various Custom Events Setup
Module - 10
Google Ads Conversion Tracking with Server Side
  • Google Ads Conversion Tracking with Enhanced – Purchase
  • Google Ads Conversion Tracking – Add To Cart
  • Google Ads Conversion Tracking – Begin Checkout
  • Google Ads Conversion Tracking – Lead
  • Google Ads Remarketing Tag Setup
  • Google Ads Dynamic Remarketing Tag Setup
  • Google Ads Call Conversion Tracking
  • Android App Installation Tracking
  • Setup Connection between Google Analytics 4 & Google Ads
  • Goals Import from Google Analytics 4 to Google Ads
Module - 11
Facebook Conversion API and GA4 Server Side Tracking For shopify
  • How To Enable DataLayer in a Shopify Recommended Way
  • Page View – Event Setup
  • View Item – Event Setup
  • Add To Cart – Event Setup
  • Begin Checkout – Event Setup
  • Add Contact Info Submitted – Event Setup
  • Add Address Info Submitted – Event Setup
  • Add Shipping Info Submitted – Event Setup
  • Add Payment Info Submitted – Event Setup
  • Purchase – Event Setup
  • How To Get Checkout Page User Journey Events
  • How to Setup All Events Using Only Two Tags
Module - 12
Cookie Consent Banner Setup
  • Cookie Consent Banner Setup for GDPR and CCPA Compliance Issue
Module - 13
Offline Conversion Tracking
  • Facebook Ads Offline Conversion Tracking
  • Google Ads Offline Conversion Tracking
Module - 14
Custom JavaScript for Digital Marketer
  • What is DOM?
  • How this DOM Work?
  • Whats are the DOM Elements?
  • How this DOM Elements Works in a Browser?
  • What is “for Loop”?
  • What is “If Else Statement”?
  • What is JavaScript Variables?
  • Concept of Object in Javascript?
  • Concept of Array in Javascript?
  • How to Scrap Data from DOM Using Custom JavaScript?
  • How to Change data Structure with According to Facebook & GA4 Schema?
  • How to Push Events into the dataLayer with Dynamic Event Parameters Value
  • How to Track Dynamic Value from Form Filed Using Custom JavaScript?
  • How to Pass Dynamic Value from One Page to Another Using Page URL?
  • How to Pass Dynamic Value From One Page to Another Using LocalStorage and SessionStorage
  • How to Listen to Any Event in the DOM Using Custom JavaScript?
Module - 15
How To Enable DataLayer Using Custom JavaScript For Custom Made Website Where DataLayer is Not Present.
  • page_view – Event Push to DataLayer Using Custom JavaScript
  • view_item – Event Push to DataLayer Using Custom JavaScript
  • add_to_cart – Event Push to DataLayer Using Custom JavaScript
  • begin_checkout – Event Push to DataLayer Using Custom JavaScript
  • purchase – Event Push to DataLayer Using Custom JavaScript
Module - 16
Android & IOS App Tracking For Facebook
  • How to Create Facebook Developer Account
  • How to Create an App in Your Developer Account.
  • How to Connect Your App to the Business Manager Account
  • How to Install Facebook SDK into Your App
  • How to Track Events in Your App and Send Data to Facebook.
  • Debug Events in Facebook
Module - 17
Android & IOS App Tracking For Google Analytics 4 (GA4)
  • Basic Understanding of Android/IOS App.
  • Different Technologies Used to Build Android/ IOS Apps.
  • Basic Understanding of Firebase.
  • How to Create an Account on Firebase.
  • How to Create a Project on Firebase.
  • How to Connect Your Android/IOS App to Your Firebase Project.
  • How to Send Data to GA4 from Your App.
  • How to Enable Debug Mode so that We can See Events in the Debug View.
Module - 18
TikTok Pixel & Conversion API
  • Page View – Event for All Pages
  • View Content – with Event Deduplication
  • Add To Cart – with Event Deduplication
  • Initiate Checkout – with Event Deduplication
  • Place an order – with Event Deduplication
Module - 19
Pinterest Pixel & Conversion Api
  • PageView – with Event Deduplication
  • Add To Cart – with Event Deduplication
  • Checkout – with Event Deduplication
  • Lead – with Event Deduplication
Module - 20
Snap Pixel & Conversion Api
  • Page View – Event for All Pages
  • View Content – with Event Deduplication
  • Add To Cart – with Event Deduplication
  • Begin Checkout – with Event Deduplication
  • Purchase – with Event Deduplication
Module - 21
Bing Ads Conversion Tracking
  • Page View Event for All Pages
  • View Content – Event Tracking
  • Add To Cart – Event Tracking
  • Begin Checkout – Event Tracking
  • Purchase – Event Tracking
Module - 22
Linkedin Ads Conversion Tracking
  • Page View Event for All Pages
  • View Content – Event Tracking
  • Add To Cart – Event Tracking
  • Begin Checkout – Event Tracking
  • Purchase – Event Tracking
Module - 23
Standard Reports in Google Analytics 4 (GA4) Dashboard
  • UTM Tracking In Google Analytics 4
  • Report Snapshot in Google Analytics 4
  • Real-Time Report in Google Analytics 4
  • Acquisition Report in Google Analytics 4
  • Engagement Report in Google Analytics 4
  • Monetisation Report in Google Analytics 4
  • Retention Report in Google Analytics 4
  • Demographic Report in Google Analytics 4
Module - 24
Custom Reports Generated in GA4 for Business Decision
  • Free-Form Report in Google Analytics 4
  • Funnel Exploration Report in Google Analytics 4
  • Path Exploration Report in Google Analytics 4
  • Segment Overlap Google in Analytics 4
  • Cohort Exploration Report in Google Analytics 4
  • User Explorer Report in Google Analytics 4
  • User Lifetime Report in Google Analytics 4
Module - 25
Custom Dimension & Metrics
  • What are Custom Dimension & Metrics in Google Analytics 4?
  • How to Create Custom Audience for Google Ads Remarketing in GA4?
  • Understanding of GA4 Attribution Models & Their Comparison
  • How to Analyze Conversion Path?
Module - 26
Earning Scope at Marketplace & Out of marketplace
  • Gig Competition Research for Different Category into Fiverr Marketplace
  • Keyword Research for SEO Friendly GIG
  • How to Create & Optimize Upwork Profile with 100% Profile Completion?
  • How to Write a Winning Job Proposal?
  • How to Determine Spamming Buyer?
  • Different Techniques to Get Clients from Out of Marketplace
  • Fiverr & Upwork Tips from Top Rated Sellers
Module - 27
Client Communication
  • How to Arrange Meeting with Marketplace Buyer
  • How to Make a Winning Job Proposal Quote for High Service fee?
  • How to Upsell Your Other Services to Clients?

Master Measurement Stack

Learn Google Analytics, Google Tag Manager, FB Pixel, FB CAPI, JavaScript, Server Side Tagging

Web Analytics & Attribution

Google Analytics

we use GA4 for tracking traffic sources and user behaviour to measure campaign performance and understand the real ROI of different marketing channels. we also create attribution models that help you make informed decisions and drive business growth.

Tag Management & Monitoring

Google Tag Manager

Now you can access critical data from multiple tools and platforms with ease. We use gtm to ensure secure, flexible, and hassle-free deployment and management of analytics and marketing tags.

Data Visualization & Custom Reports

Google Data Studio

Google Data Studio is a powerful tool That allows you to visualize and rule Out complex data sets with ease And make insights flow like a breeze. You can create Customized dashboards that resonate With your brand’s unique needs and goals And track performance to achieve your roles

Data Transformation & Warehousing

Google Big Query

We use Google’s fully managed, petabyte-scale data warehouse to efficiently combine and process all your online and offline data to provide you with advanced capabilities in data processing, transformation, analysis, machine learning, and reporting.

Facebook Pixel Integration & Optimization.

Facebook Pixel

Without the Facebook pixel installed on your website, your targeting efforts will be challenging and ineffective. The true strength of Facebook Ads lies in its ability to track, optimize, and target using the Facebook Pixel – a crucial tool that unlocks the full potential of Facebook Ads.

Javascript for Marketers

JavaScript

JavaScript is often the first language taught by self- coders and developers who aspire to learn and build applications. JavaScript is the most useful programming language for a web analyst. 

What we do?

Google Analytics, Google Tag Manager Implementations, Google Ads Enhanced Conversion Tracking, Microsoft Ads Conversion Tracking, Offline and Online Data Mapping, IFrame Tracking, Funnel Analytics, Form Analytics, dataLayers, Enhanced eCommerce Tracking, Google BigQuery, Google Data Studio etc. We have implemented tracking & data pipelines and setup dashboards for websites that have over 12 million users each month.

Overcome Cookie Restrictions

Delivery – 2 days

Overcome Ad Blockers & Cookie Restrictions, Improve your Data collection by implementing server-side tagging and make it first party.

LTV, Recurring Order Tracking

Delivery – 5 days

Get Recurring Subscription Order Tracking for Shopify, WooCommerce in Google Analytics and track LTV and Life Time Transactions.

Complete Measurement Plan

Delivery – 1 Week

Improve your existing data collection strategies and drive more data points that are not natively available in Google Analytics.

Train with the best

MEET THE
Experts

Rahi Masum Reja

Measurement and Tracking Expert. Full Stack Developer

Prashanth Reniguntla

India’s Top Measurement & Tracking GA & GTM Expert

Rajeshwar muthyal

Data Studio & BigQuery Expert. Data Analyst

Anjaneyulu Jadda

Media Buying Specialist

Are you running Campaigns for your business?

Fix Your Tracking & Measurement Before Running Any Paid Campaigns

Without measurement, marketing is like a ship without a compass - you may be moving, but you have no idea where you're going. With right measurement & tracking in place you can:

Identify what works: Measuring and tracking data allows marketers to identify which campaigns and tactics are producing the desired results, helping them to focus on what works and eliminate what doesn't.

Optimizing campaigns: By analyzing data, marketers can gain a deeper understanding of their target audience and optimize their campaigns accordingly, resulting in improved engagement and conversions.

STUDENT REVIEWS

Review’s Of Students

Our team takes a collaborative approach, working to closely with you to understand your business objectives, conversion tracking goals and then simplify the tracking solutions align your vision.

I can recommend Measure marketer courses enough. The platform is user-friendly, and the courses are well-structured. The interactive elements made learning enjoyable, and I appreciate the real-world applications covered in the lessons.”

 

Naresh Chandra


JavaScript exceeded my expectations. The instructors were passionate about the subject matter, and the course materials were top-notch. The practical exercises helped me grasp complex concepts, and I’ve seen a significant improvement in my skills.

 

Namratha K.

“The support from Measure Marketer was outstanding. Whenever I had questions, the responsive team was always available for help. This level of support, coupled with the high-quality content, made my learning experience truly exceptional.”

Rakesh

Become a Tracking and Measurement Expert.

Over the years, we have helped more than 300 advertisers sustainably improve their data-collection strategies and implement a fool proof measurement plan for their website. If you want to learn the very same tracking skills and get to the next level of your career, here is your opportunity!

Become a Measurement & Tracking Expert with India's Top Experts