Today 7/10 Issues in Performance Marketing
are caused by inaccurate Conversion Tracking!
Real Campaign Optimization Lies in Right Signals & Accurate Tracking with First Party Data
Make conversion tracking a daily priority. Ensure your Meta Pixel, Google Ads Conversion Tracking, Google Analytics, and Server-side Tracking are set up correctly before scaling campaigns. Because if your tracking is off, your entire campaign is running blind.
Master Tracking & Measurement Skills, Increase Your Value as a Performance Marketing Expert.
#1 skill for performance marketers
Master Tracking & Measurement Skills with India's Top Experts
🚀Join 95% of Professionals transformed their new learned Skills into higher career growth and acquiring more Clients!
Our program has helped experienced Performance Marketers and freelancers achieve:
- 70% Incremental revenue
- 30% Reduced Cost Per Acquisition
- 70% Higher Conversion Rates
- 50% Reduced Ads Wastage
New Cohort starts on May 12th 2025 (Mon-Wed-Fri). Limited seats!
Learn our Measurement Framework,
and you will be 10 steps ahead of your competition.
Key Benefits:
Measurement is the Heart of marketing. You can only market what you can measure.
Our program equips you with foolproof tracking and measurement solutions, covering data collection and data modeling. Gain the real skills to make informed decisions with accurate insights.
- Gain advanced proficiency in tracking and measurement tools and techniques.
- Drive superior campaign performance and ROI through actionable insights.
- Join a community of like-minded professionals and share best practices and insights.
Who Should Enroll:
- Experienced performance marketers seeking to deepen their analytical skills.
- Business owners looking to leverage data for marketing strategy.
-
Live Sessions
Starting May 12, 2025,
(Mon-Wed-Fri) 7:30 -9:00 PM
-
25+ Sessions
Get Certified in 2 Months
Mon-Wed-Fri / Tue-Thu-Sat
Deep dive into exclusive conversations with Deepan Siddhu, Digital Deepak & Umar Tazkeer.
Listen to top industry leaders as they share insights along with Prashanth on mastering tracking, measurement, and data-driven marketing. Learn about the latest tools, strategies, and trends shaping the future of performance marketing. Perfect for marketers looking to sharpen their skills and stay ahead in a rapidly evolving digital landscape and new challenges
25+ Tracking Modules 8 Weeks of Practical Implementations
Use JavaScript to send events and master Facebook Pixel, Conversion Tracking implementation. The Real Power of Paid Ads lies in its Tracking & Measurement. Use Pixels and send Events with Event Parameters to create laser targeted campaigns and drive higher conversion rates
The Most Indepth Measurement & Tracking Program
- What is Web Analytics?
- Understanding The Web Analytics Process
- What is Conversion Tracking?
- Importance of Web Analytics in Online Business
- What are The Popular Web Analytics Tools?
- How does It help to Measure A Business?
- What is Google Tag Manager?
- Why We should Use Google Tag Manager?
- What is Tag, Triggers and Variables?
- What is DataLayer and How to Enable DataLayer in Different CMS?
- CMS (WordPress, shopify, BigCommerce, Wix, Squarespace, Laravel)
- How to Collect Data from DataLayer?
- Discussion about All Type of Triggers and Variables
- Account Overview of Google Analytics 4 (GA4)
- What are property and Data Stream?
- What is Google Tag?
- What are Enhanced Measurement events?
- Understanding Recommended and Custom Events
- Understanding of GA4 Schema
- Google Analytics 4 Configuration: (page_view) – Event Setup
- view_item – Event Setup with Dynamic Value
- add_to_cart – Event Setup with Dynamic Value
- begin_checkout – Event Setup with Dynamic Value
- purchase – Event Setup with Dynamic Value
- Lead Form, SignUp , Login, Site Search Tracking
- Form Type (Contact Form 7, Gravity Form, Calendly, Hubspot, Ninja, Ajax Form)
- Lead Event Double Fire Prevention
- Thank You Pop-up Tracking with Element Visibility
- iFrame Form Tracking
- Cross Domain Tracking
- What is Facebook Pixel?
- How to Implement Facebook Pixel into Website with GTM?
- E-Commerce Events (PageView, ViewContent, AddToCart, InitiateCheckout & Purchase with Dynamic Value
- Facebook Custom Events (ScrollDepth, Outbound Link Click & Many More)
- Facebook Lead, Schedule, Subscribe, Search Events Tracking
- What is First-Party & Third-Party Cookies
- IOS 14.5 Updates, ITP’s, Ads blocker, browser settings & How It Impacts
- Difference between Client Side & Server Side
- Server Side Tracking Platforms (Stape.io and Google Cloud)
- How to Configure Server for Server Side Tracking?
- Setup Custom Domain for 1st Party Cookie Base Tracking
- How to Extend Cookie Life
- PageView – Event Setup with Deduplication
- ViewContent – Event Setup with Deduplication
- AddToCart – Event Setup with Deduplication
- InitiateCheckout – Event Setup with Deduplication
- Purchase – Event Setup with Deduplication
- Facebook Custom Events Setup with Deduplication
- How Does Facebook Event Match Quality Works?
- Sending Advanced Matching Parameters for Better Event Match Quality Score
- page_view – Event Setup
- view_item – Event Setup
- add_to_cart – Event Setup
- begin_checkout – Event Setup
- purchase – Event Setup
- Various Custom Events Setup
- Google Ads Conversion Tracking with Enhanced – Purchase
- Google Ads Conversion Tracking – Add To Cart
- Google Ads Conversion Tracking – Begin Checkout
- Google Ads Conversion Tracking – Lead
- Google Ads Remarketing Tag Setup
- Google Ads Dynamic Remarketing Tag Setup
- Google Ads Call Conversion Tracking
- Android App Installation Tracking
- Setup Connection between Google Analytics 4 & Google Ads
- Goals Import from Google Analytics 4 to Google Ads
- How To Enable DataLayer in a Shopify Recommended Way
- Page View – Event Setup
- View Item – Event Setup
- Add To Cart – Event Setup
- Begin Checkout – Event Setup
- Add Contact Info Submitted – Event Setup
- Add Address Info Submitted – Event Setup
- Add Shipping Info Submitted – Event Setup
- Add Payment Info Submitted – Event Setup
- Purchase – Event Setup
- How To Get Checkout Page User Journey Events
- How to Setup All Events Using Only Two Tags
- Cookie Consent Banner Setup for GDPR and CCPA Compliance Issue
- Facebook Ads Offline Conversion Tracking
- Google Ads Offline Conversion Tracking
- What is DOM?
- How this DOM Work?
- Whats are the DOM Elements?
- How this DOM Elements Works in a Browser?
- What is “for Loop”?
- What is “If Else Statement”?
- What is JavaScript Variables?
- Concept of Object in Javascript?
- Concept of Array in Javascript?
- How to Scrap Data from DOM Using Custom JavaScript?
- How to Change data Structure with According to Facebook & GA4 Schema?
- How to Push Events into the dataLayer with Dynamic Event Parameters Value
- How to Track Dynamic Value from Form Filed Using Custom JavaScript?
- How to Pass Dynamic Value from One Page to Another Using Page URL?
- How to Pass Dynamic Value From One Page to Another Using LocalStorage and SessionStorage
- How to Listen to Any Event in the DOM Using Custom JavaScript?
- page_view – Event Push to DataLayer Using Custom JavaScript
- view_item – Event Push to DataLayer Using Custom JavaScript
- add_to_cart – Event Push to DataLayer Using Custom JavaScript
- begin_checkout – Event Push to DataLayer Using Custom JavaScript
- purchase – Event Push to DataLayer Using Custom JavaScript
- Page View – Event for All Pages
- View Content – with Event Deduplication
- Add To Cart – with Event Deduplication
- Initiate Checkout – with Event Deduplication
- Place an order – with Event Deduplication
- PageView – with Event Deduplication
- Add To Cart – with Event Deduplication
- Checkout – with Event Deduplication
- Lead – with Event Deduplication
- Page View – Event for All Pages
- View Content – with Event Deduplication
- Add To Cart – with Event Deduplication
- Begin Checkout – with Event Deduplication
- Purchase – with Event Deduplication
- Page View Event for All Pages
- View Content – Event Tracking
- Add To Cart – Event Tracking
- Begin Checkout – Event Tracking
- Purchase – Event Tracking
- Page View Event for All Pages
- View Content – Event Tracking
- Add To Cart – Event Tracking
- Begin Checkout – Event Tracking
- Purchase – Event Tracking
- UTM Tracking In Google Analytics 4
- Report Snapshot in Google Analytics 4
- Real-Time Report in Google Analytics 4
- Acquisition Report in Google Analytics 4
- Engagement Report in Google Analytics 4
- Monetisation Report in Google Analytics 4
- Retention Report in Google Analytics 4
- Demographic Report in Google Analytics 4
- Free-Form Report in Google Analytics 4
- Funnel Exploration Report in Google Analytics 4
- Path Exploration Report in Google Analytics 4
- Segment Overlap Google in Analytics 4
- Cohort Exploration Report in Google Analytics 4
- User Explorer Report in Google Analytics 4
- User Lifetime Report in Google Analytics 4
- What are Custom Dimension & Metrics in Google Analytics 4?
- How to Create Custom Audience for Google Ads Remarketing in GA4?
- Understanding of GA4 Attribution Models & Their Comparison
- How to Analyze Conversion Path?
- Basic Understanding of Android/IOS App.
- Different Technologies used to build Android/ IOS Apps.
- Basic understanding of Firebase.
- How to create an account on Firebase.
- How to create a project on Firebase.
- How to connect your Android/IOS app to your Firebase Project.
- How to send data to Ga4 from your App.
How to enable debug mode so that we can see events in the debug view.
- How to Create Facebook developer account
- How to create an app in your developer account.
- How to connect your app to the business manager account
- How to install Facebook SDK into your app
- How to track events in your app and send data to facebook.
- Assessment after Course Completion
- Access to Bonus modules
Measure Marketer hosted India's First
Tracking & Measurement Summit 2024
Check Highlights from Events!
Prashanth speaking at 1PD Ops Performance Marketers Summit 2025, Gurugram
STUDENT REVIEWS
Review’s Of Students
Our team takes a collaborative approach, working to closely with you to understand your business objectives, conversion tracking goals and then simplify the tracking solutions align your vision.
I can recommend Measure marketer courses enough. The platform is user-friendly, and the courses are well-structured. The interactive elements made learning enjoyable, and I appreciate the real-world applications covered in the lessons.”
JavaScript exceeded my expectations. The instructors were passionate about the subject matter, and the course materials were top-notch. The practical exercises helped me grasp complex concepts, and I’ve seen a significant improvement in my skills.
Sakshi Jain
“The support from Measure Marketer was outstanding. Whenever I had questions, the responsive team was always available for help. This level of support, coupled with the high-quality content, made my learning experience truly exceptional.”
Rakesh Kalapala
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